Kimberly-Clark Corp. has extended its successful baby toiletries into the toddler market with the launch of Huggies Cleanteam bath and body products. The new product line features trademarked, letter-shaped characters that are called Alphamals.

The company also announces the roll out of 10 additions to its line of Huggies Bath & Body toiletries for babies. The products — featuring new formulations and colorful, easy-to-use packages — follow a strong first year for the product line, according to Kimberly-Clark.

“Through pairing a toddler’s love of animals, learning and imagination with mom’s need to make bath time, meal time, potty time and on-the-go cleanup easier, Huggies Cleanteam toiletries keeps toddlers engaged through the use of characters, bottle shapes and fragrances and helps teach cleaning habits to children that will last a lifetime,” says Steve Kalmanson, group president, North Atlantic Consumer Products.

Huggies Cleanteam toiletries and the new Huggies Bath & Body products are broadly available at major retail locations throughout the U.S. and Canada. The launch is being supported by a multi-million dollar advertising and promotion campaign that includes extensive television and print advertising, cross-product sampling, in-store displays, direct mail and FSIs, and online marketing via the Huggies Cleanteam website at www.huggiescleanteam.com.